Identity / Illustration / Apparel
IMMORTAL CHESS
A personal chess brand expressed through bold identity, original illustration, and graphic apparel.
Personal project
Developing the look & feel
IMMORTAL CHESS brings together my interests in chess, graphic design, and streetwear.
The visual identity starts with bold lettering and a shared cross motif. A black-and-white foundation connects the wordmarks and emblems, while each illustration collection introduces its own color and character. Together, they give the brand a consistent presence across graphics and apparel.
The identity
From the primary wordmark to dimensional lettering and compact emblems, each mark shares the same visual language.
Dissected pawns
The dissected-pawn collection, from standalone illustrations and sticker artwork to T-shirt applications.
Street Signs
Chess language reimagined through street signs, caution graphics, and bold black-and-yellow illustrations.
Warnings & moves
Opening streets
Warning graphics
The pieces
Collection marks
World Wide Chess Club
One graphic, six colorways.
Earlier work / KILLSQXARE
IMMORTAL began as KILLSQXARE. This earlier identity and apparel work is shown as an archive of the project’s previous chapter.
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